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Our history
At Gas Bijoux, the passion for creation is a story of transmission. The Maison offers high-end fantasy jewelry, crafted directly from its Marseille workshop.
At its origin, the jewelry House founded by André Gas in 1969 was anchored in La Route des Plages, which he traveled from Ramatuelle to Saint-Tropez to showcase his first creations.
In less than a year, the young Marseille-born Fine Arts graduate found success. He opened his first boutique in Saint-Tropez, on Place de la Garonne.
In a few dates
1966
André Gas graduated as a Major in engraving from the Fine Arts School
1969
Inspired by the hippie movement, André Gas handcrafts lucky charm jewelry that he sells on the beaches of Saint-Tropez
1971
André Gas opens his first boutique in Saint-Tropez
1972
The jewelry workshop settles in the Gas family home
1975
The first enamelled cross design is created, symbolizing the multiple craftsmanship skills of the Gas Bijoux workshop
1985
Lady Diana makes an official appearance wearing Gas Bijoux earrings
1985
Launch of the Strada bracelet, one of the Maison’s most iconic pieces, still celebrated today
1988
Brought back from New York, rock crystal becomes one of André Gas’s favorite materials, transformed into talisman-like long necklaces
1990
From a journey to Morocco, André Gas brings back a palette of colors that come to life in multicolored earrings, now a signature of the Maison
1993
Opening of the first parisian boutique on rue Etienne Marcel, a historic destination for fashion and designers
1998
Gas Bijoux opens a new store in the Vendôme neighborhood, the most famous district for jewelers
2000
As an emblem of its bestiary, Gas Bijoux launches the Duality Scaramouche bracelet, a tribute to the world's oldest good-luck charm
2000
Marie and Olivier Gas, André's children, join in to manage the Maison's image and management
2001
Opening of a store in New York, in the Nolita district
2006
Launch of the Maison’s first iconic fragrance: Ensoleille Moi, a metaphor for sunshine and summer
2007
Gas Bijoux opens a store in Milan, Largo Treves, another world fashion hub
2010
Inspired by boldness, tradition and cultural blending, the Massai bracelet highlights the art of wrapping within the workshop
2010
Gas Bijoux celebrates its 40th anniversary. On this occasion, Assouline dedicates a book to the brand as part of the "Mémoire des marques" collection
2011
Gas Bijoux is designated as a Living Heritage Company. This label identifies French companies with excellent craftsmanship
2016
Gas Bijoux opens its first store in Saint Germain-des-Prés, on the Left Bank, 10 rue de Grenelle
2017
Our sun is shining in Lyon, with the opening of a store on 7 rue des Archers
2017
Gas Bijoux opens its 3rd New York store on prestigious Madison Avenue
2017
Solar chic now extends to men and children with the creation of two dedicated collections, available at Bon Marché Rive Gauche
2017
As a faithful Gas Bijoux customer for many years, the First Lady, Mrs Brigitte Macron, came to visit our workshop in Marseille
2019
The sun is shining on the “ville rose”, with the opening of a store in Toulouse
2019
Meghan Markle makes an appearance with our earrings during a visit to Morocco
2019
Gas Bijoux acquires a window display in the mythical Crillon Hotel
2020
After Toulouse, Gas Bijoux extends the rays of its emblematic sun to Bordeaux
2020
Summer 69, Sable d'Ambre and Sea Mimosa are joining Ensoleille moi in our signature fragrance collection
2021
After two stores in New York, we are opening our third American address in Miami
2021
Launch of our first ever collection of natural woven raffia bags
2024
Gas Bijoux celebrates 55 years of craftsmanship and creativity with the launch of a special anniversary collection in wicker
2024
Honoring the brand’s origins, La Route des Plages completes the perfume collection with its marine accords and warm sand notes
The creations of André Gas continue to strive and his greatest success is surely having passed his energy, passion and curiosity down to his children, who joined him in the late ‘90s. Olivier Gas, Chief Executive Officer, regardfully preserves the exceptional and authentic image of Gas Bijoux, while developing the company to an international dimension. Under his wings, Gas Bijoux shows constant growth of over 300 of the world’s most exclusive department stores and boutiques.
Marie Gas, Creative Director, continues to deliver new and authentic designs while fusing the heritage root of Gas Bijoux. Her visions can be seen in every aspect of the Maison, from the exquisitely detailed interior decor of the boutiques, to the aesthetics of an ad campaign. She permeates the Marseille Atelier with inspiration by transmitting her expertise with new ideas in color choices, shapes and paves the road that will carry the Maison into the future. From Marseille to Paris, these three alchemists associate their complementary talents to ensure the jewelry reflects the image of the Maiosn and its history: LUMINOUS AND WITHOUT EQUAL.